UNITED NATIONS - / MaximsNews Network / 7 April 2010 --The Clean Water America Alliance is a newly formed organization focused on the promotion of water sustainability and the development of a viable national water policy to better address the provision of clean safe water for future generations.

The Clean Water America Alliance (CWAA) is working today to explore the complex issue of designing/establishing a viable water sustainability plan for the future by improving public awareness in the advancement of  holistic, watershed-based approaches to water quality and quantity challenges.

A broad cross-section of interests have come together through the Alliance to begin an important dialogue on the future – specifically focused on: exploring and analyzing issues of critical importance that are linked to the nation’s ability to provide clean and safe water to future generations, offering information and education to citizens and policy-makers on key issues, and recognizing organizations and individuals for innovation and outstanding achievements within the water quality and quantity arena.

Since its public launch in September 2008, the Alliance has worked with excitement and enthusiasm to identify and implement specific strategic programs and initiatives that support its essential objectives.
 
The Alliance recently hosted a two-day National Dialogue program (in Washington DC) that brought together over 50 water industry experts and practitioners to debate and review the issues associated with the value of water. Dialogue participants included representatives from the legal community, private sector equipment suppliers, engineering firms, consulting firms, public officials, and local/state/federal authorities.

Entitled “What’s Water Worth (W3)?”, this second National Dialogue of the Alliance recognized the need for the country to begin to succinctly re-evaluate how we use water as a result of regional population increases, challenges associated with climate change, and the evolving energy-water nexus.  A key mission of this second National Dialogue - to advance the vision for the establishment of an integrated national water policy.  

An earlier inaugural National Dialogue, hosted in the Fall 2009, centered around the topic of water sustainability.

The next major event of the Clean Water America Alliance will serve as the launch of the Business Advisory Council.  As envisioned, the Business Advisory Council will provide a forum for forward-thinking business and industry partners to explore water sustainability and infrastructure challenges as well as establish new collaborations to promote the development of a national water policy. The Honorable Sherwood Boehert, former Chair of the House Science and Technology Committee and the Water Resources and Environment Subcommittee, will serve as the Honorary Chair for the Council’s inaugural meeting.

In addition to influencing industry trends and policy changes, members of the Business Advisory Council will reap significant benefits that include:  

• Partnering with key sector players such as agriculture, energy, mining, non-profit organizations, and others who contribute to the establishment of significant viable water management practices;  
   

• Gaining exclusive access to stakeholder groups that only the Clean Water America Alliance can bring together in order to better break down sector lines and effectively address the unique needs associated with the management of our nation's water resources;
   

• Serving as a sounding board for the Clean Water America Alliance's Board of Directors;
   

• Showcasing technology innovations and solutions to meet 21st century water sustainability challenge;
   

• Securing increased public visibility and recognition of industry actions for achieving water sustainability and stewardship.  The Council will seek to provide credibility, generate visibility, and establish a national presence for the water sustainability programs and activities of responsible companies and industry groups;
   

• Reducing risks due to improved understanding of clean water issues and improved relationships with key stakeholders;
    

• Gaining knowledge of cutting-edge and timely clean water topics such as green infrastructure, water reuse, the energy-water nexus, climate change;

• Learning about best practices to better address water sustainability, water efficiency, and water resource management issues.

The inaugural meeting of the Business Advisory Council is scheduled for April 14, 2010 from 8:30 am until 12:00 noon US EastCoast time at the law offices of Dewey & LeBoeuf LLP in Washington DC. 

To learn more about the Clean Water America Alliance and/or participate in this upcoming inaugural meeting of the Business Advisory Council (in person or by conference call), please visit www.cleanwateramericaalliance.org

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