UNITED NATIONS - / MaximsNews Network / 25 April 2008 -- Evian Natural Spring Water has re-enforced its commitment and dedication to the achievement of global sustainable development via the announcement of three new initiatives.

The world’s leading producer of luxury spring water has announced the following new programs:  the creation of the Evian Water Protection Institute, the introduction of recycled plastic (r-PET) for its popular bottle sizes, and the launch of a new partnership with RecycleBank, Inc.

The Evian Water Protection Institute will build upon the brand’s original project with the Ramsar Convention on Wetlands, expanding into the global arena. 

Essentially, the Institute will help maintain and/or restore wetlands with the aim of promoting the well-being of local communities and improving fair access to water resources. 

The Institute will also develop knowledge exchanges that are specifically focused on sustainable management of water resources and encouraging local communities to more effectively play a role in the management of wetlands.

The Institute has already identified three areas (the La Plata Basin in Argentina, the Jagadishpur Reservoir in Argentina, and the Bung Khong Long Lake in Thailand) where they will help the local populations better manage their water resources in a sustainable fashion.

It is useful to note that Evian had previously partnered with the Ramsar Convention on Wetlands with the creation of a program in 1998 referred to as the Danone/Evian Fund for Water – promoting education, training, and communication for the implementation of Ramsar’s Strategic Plan which focuses on raising awareness on the importance and usefulness of wetlands.

The other two new Evian programs center around the brand’s specific environmental impact and the company’s interest to lessen its own environmental (both energy and water) footprint – by reducing its consumption of water and energy and addressing its production processes, packaging, and transport.

Evian will now introduce the use of post-consumer recycled polyethylene terepthalate (r-PET) with its most popular size bottles, the 1 litre and the 750 ml sizes.  

Through the introduction of this improved more environmentally friendly packaging, Evian will be able to diminish its impact on the environment that has become a challenge for many bottled beverage companies.

And Evian will become the first bottled water company to join the RecycleBank program which seeks to better motivate households to recycle.  

RecycleBank and Evian will achieve this goal by measuring the amount of recyclables generating from each participating home and converting the weight into RecycleBank Reward points. 

By offering rewards to households for their recycling efforts, Evian can encourage like-minded consumers to lessen their individual environmental footprint and protect the planet.    

Labels: United Nations, U.N., MaximsNews WATER, water, Evian, eco-friendly, recycling, RecycleBank, Ramsar Convention on Wetlands, environment, water news, water sustainability, water resource, water management, global water crisis, sustainable development, Kathy Shandling

 

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