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WORLD
ECONOMIC FORUM: COLLABORATIVE INNOVATION CAN TAKE TIME:
26/01/08
(MaximsNews Network)
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UNITED
NATIONS - / MaximsNews Network / - 26
January 2007 -- Top
executives of a number of multinational companies with deep experience in
forming alliances across cultures and borders came together today at the World
Economic Forum Annual Meeting 2008 to pass on tips about collaborative
innovation.
For
Advanced Micro Devices (AMD) chief Hector de J. Ruiz, his company’s alliance
with IBM has been a shining example of collaborative innovation. Ruiz said trust
is the key element in building an inter-corporate relationship. Once initial
trust has been tried and tested, it is possible to move to a higher level.
“With IBM, it was initially narrow, then it broadened. We learned that by
restricting cooperation we were making it difficult to initiate things.”
He said
of the alliance, formed in 2002: “I believe that it is a very successful
example of collaborative innovation, but it took years. It took time to fall in
love.”
Renault/Nissan
chief Carlos Ghosn said that the successful link-up between France’s Renault
and Japan’s Nissan was forged through innovation because “there was no
textbook” for how the alliance ought to function. The key to its success was
the existence of a shared strategy, he said. “Without a shared goal, diversity
is a handicap,” stressed Ghosn.
For Nike
President and Chief Executive Officer Mark G. Parker, there has been a profound
change in the relationship between corporations and their consumers. It has
turned into more of a dialogue. “There has been a shift in the power of the
consumer,” he said. But this transformation presents more of an opportunity
than a threat to a company.
On
alliances, Parker said: “There is a lot of dating that goes on before marriage
and a lot of good things can come out of that.”
Nevertheless,
all collaboration between companies involves a trade-off, with each side needing
to know exactly what it stands to gain, said Reuters Chief Executive Officer
Thomas H. Glocer. “If you own 100% of the next incredible idea, you are not
going to phone around your friends with it,” he said. “But on balance, you
need to have a healthy collaboration in your corporate toolkit.”
“The
question of intellectual property can present problems in any corporate
relationship and sometimes it is necessary to make clear what can and what
cannot be shared,” Ghosn noted.
But
collaborative innovation is a concept that extends beyond the relationship
between corporations to include a company’s links to its own employees and the
attitude of those employees towards their work, the panellists underlined. Swiss
Re Chief Executive Officer Jacques Aigrain said that old companies, such as his
own, face a day-to-day battle against getting stuck in conservative ways.
Notes
to Editors
• Everything about the Annual Meeting 2008: http://www.weforum.org/annualmeeting
• Press Kit for the Annual Meeting: http://www.weforum.org/presskit
• Programme of the Annual Meeting: http://www.weforum.org/annualmeeting/programme
• Summaries of key sessions: http://www.weforum.org/annualmeeting/summaries2008
• High-resolution photos of the Annual Meeting, free of
charge: http://www.swiss-image.ch/webwef/INDEX.htm
(Login: world, Password: forum)
• The Annual Meeting on the Forum Blog: http://www.forumblog.org
• Key Davos snippets on Twitter: http://twitter.com/davos
• Live Webcasts of Annual Meeting sessions: http://www.weforum.org/annualmeeting/webcasts
• The Davos debates on YouTube: http://www.youtube.com/worldeconomicforum
• The Davos Conversation: http://www.davosconversation.org
• Video responses to The Davos Question: http://www.youtube.com/thedavosquestion
• The World Economic Forum Group on Facebook: http://www.facebook.com/group.php?gid=2440681615
• The Davos Universe: http://www2.netvibes.com/davosconversation
• For further questions, e-mail: davosconversation@weforum.org.
• Press Releases: http://www.weforum.org/pressreleases
• For updates about the activities of the World Economic Forum, subscribe
to: RSS feed
----------------------------------------------------------------------------------------------------------------
The World Economic Forum is an independent international organization committed
to improving the state of the world by engaging leaders in partnerships to shape
global, regional and industry agendas.
Incorporated
as a foundation in 1971, and based in Geneva, Switzerland, the World Economic
Forum is impartial and not-for-profit; it is tied to no political, partisan or
national interests. (www.weforum.org)
Labels:
United
Nations, U.N., Collaborative
Innovation
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