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THE
STANLEY FOUNDATION: ARAB MEDIA AND U.S. POLICY: A PUBLIC DIPLOMACY RESET by
MARWAN KRAIDY: 16/01/2008
UNITED
NATIONS - / MaximsNews Network / - 16
January 2007 -- During
the last decade and especially in the aftermath of September 11, 2001, a
number of opinion polls and surveys have underscored steady deterioration of
the image of the United States in the Middle East.
The
ability of the United States to engage the Arab region has become a formidable
challenge, with a cloud of suspicion over US political, economic, and cultural
initiatives.
The
efforts of US public diplomacy to interact with the expanding and vibrant Arab
media have also been ineffective.
Marwan
Kraidy, an expert on Arab media and an associate professor at the Annenberg
School for Communication at the University of Pennsylvania, has written a policy
analysis brief for the Stanley
Foundation summarizing the situation and offering concrete policy
recommendations for Washington.
Kraidy
argues US policymakers should create an alternative to the “global war on
terror” as a framework for global engagement, acquire expert knowledge about
the Arab media environment, pay more attention to how economic governance issues
affect perceptions of the United States, and consider the pitfalls of the
misunderstood “branding” label.
Above
all, an understanding should emerge that the US reputation crisis cannot be
resolved by communication alone, but ought to rest on smarter policies.
A
revised grand strategy should rest on a new multilateralism based on engagement
with multiple state and non-state actors and new, bold initiatives.
Kraidy
explores the topic further in a new policy analysis brief, titled Arab Media
and US Policy: A Public Diplomacy Reset. Read the full brief at www.stanleyfoundation.org/resources.cfm?id=282
The
Stanley Foundation seeks a secure peace with freedom and justice, built on world
citizenship and effective global governance. It brings fresh voices, original
ideas, and lasting solutions to debates on global and regional problems.
The
foundation is a nonpartisan, private operating foundation, located in Muscatine,
Iowa, that focuses on peace and security issues and advocates principled
multilateralism. Online at www.stanleyfoundation.org.
For more information, contact:
Keith Porter (563-264-6863 or kporter@stanleyfoundation.org)
or Sean Harder (563-264-6880 or sharder@stanleyfoundation.org)
Labels:
Stanley
Foundation, Arab
Media, U.S. Policy,
Marwan Kraidy, Arab
Media and U.S. Policy, Annenberg
School for Communication
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